Joey’s affinity for luscious locks began at the age of 14, initially as a way to practice flirting with girls. But while sweeping hair at a family members hairdressing business, he discovered his passion for hair went deeper. He soon left secondary school and took the plunge into professional hairdressing – which kept him both out of trouble and in with the ladies. Joey has since made a name for himself by directing hair for the Perth Fashion Festival, styling hair for “Precinct and Cream.” He was recently honored as one of four finalists at this years’ prestigious Hair Expo Australian Hairdresser of the Year Awards. Joey is currently the artistic director and part owner of Rokk Ebony salon and has won accolades at several cutting competitions including Hair Expo, Wella Trend Visions and Star Search Collections.